The product ladder
Five levels a method can climb.
Five levels, from explaining your method to letting other people deliver it. Most experts are already on level one or two. The work is moving up a rung — not building a platform.
- 1
Explain it
They understand what you mean.
Article, post, podcast, or video.
What this rung looks like → - 2
Help me think about it
They work out where they stand.
Checklist, worksheet, prompts, or assessment.
What this rung looks like → - 3
Help me do it
They finish with something they can use.
Guided template, calculator, planner, or mini app.
What this rung looks like → - 4
Help me repeat it
They come back and it remembers.
Saved projects, workflows, progress tracking, feedback, and reusable outputs.
What this rung looks like → - 5
Help me teach or deliver it
Other people can deliver your method properly.
Licensed methodology, client portal, learning system, or expert-branded platform.
What this rung looks like →
If your expertise is trapped in a worksheet, spreadsheet, PDF or meeting, send me the method. I'll look at what a simple digital product could make easier to use.
Send me your method →