← The product ladder

1Level 1 of 5

Explain it

They understand what you mean.

Article, post, podcast, or video.

Your method, said out loud or written down, in the order you'd teach it.

This is the rung nearly everyone starts on, and it's the one most people never actually finish — the method lives in a talk, a thread and your head, in three slightly different versions.

What the person actually does

  • Read or watch
  • Recognise their own situation in it
  • Agree that it makes sense

You're on the right rung when

  • You're still working out how you'd describe the method to a stranger
  • You want to find out whether people care before you make anything
  • The steps still change depending on who you're talking to

What it takes to make

Your time and your own words. No build, no tools.

Worked example

The write-ups in the kitchen are level one: each one says what I noticed, what I made and what I wanted to find out.

See what's cookin' →

Where it runs out

Understanding is not applying. People will tell you it was useful and then do nothing with it. That's the signal to move up a rung, not a sign you explained it badly.

If your expertise is trapped in a worksheet, spreadsheet, PDF or meeting, send me the method. I'll look at what a simple digital product could make easier to use.

Send me your method →